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Nowhere was this extra evident than in the course of the 1980 presidential primary marketing campaign when Reagan lost Iowa, the first main state, and New Hampshire wasn't seeking far better. Quick on income, and falling from the polls, Reagan took to the airwaves by using a very simple and direct communication.Working along with his Philadelphia media advisor Elliott Curson, and guide Jeff Bell, a series of straightforward tv commercials were crafted. They ended up designed to promote tax cuts and fixing the navy imbalance with the Soviet Union.The spots ended up only 30 seconds in duration but they ended up classic Reagan; sitting alone in front of the digicam, speaking specifically to voters. facebook ipo